Marketing Done Right

Performance marketing built to grow your business — and ready for what's coming next.

Park Lane Media helps Australian businesses turn marketing into a real growth engine, backed by the data, cyber and AI readiness that keeps that growth on solid ground as the landscape shifts.

Get your free plan See how we work

Why businesses choose us

One senior marketer runs your account, from strategy through to reporting.
Start with a free strategy call. See the plan before you spend a cent.
Monthly reporting you can read in five minutes, not fifty.

Services

Six services, one accountable consultancy.

Performance marketing

Paid, organic and lifecycle campaigns built around measurable growth: cost-per-lead and pipeline, not vanity clicks.

Paid media · SEO & organic · Conversion optimisation

Data

Turn your marketing and business data into a clear, honest picture of what's actually driving growth.

Analytics & attribution · Reporting · Dashboards

Cyber prep

Get your marketing stack and customer data handling ready for today's security and compliance expectations, before it becomes a problem.

Data handling review · Vendor & tool audit · Risk basics

AI prep

Practical, no-hype guidance on where AI helps your marketing and business, and where it doesn't yet.

AI strategy · Workflow adoption · Governance basics

Automation

Connect the tools you already use and cut out the manual busywork, so leads, data and admin move between systems without you touching them.

Make · Zapier · iPaaS integrations · Workflow automation

Smart home, IoT & networking

Home automation, IoT setups and the networking behind them, planned around how people live in the space, including accessible, disability-friendly smart home design.

Home automation · IoT integration · Networking & Wi-Fi setup · Accessible & disability-friendly design

Who you're working with

Direct access to the person running your strategy — not a rotating account team.

Park Lane Media is run by Rich Till, a marketing leader with 15+ years of agency and client-side experience spanning WPP, Publicis Group, Google and Vodafone through to National Media, QCOSS, TBP Media and Recycled Mats, with a track record in digital strategy, website builds and digital transformation work that shows up in the numbers. Bring Park Lane Media in and you get that experience first-hand, on your account.

He also takes cyber seriously: a Graduate Certificate in Cyber Security, a place in the 2023 ADF Cyber Gap Program, and direct experience with the cyber risks facing the social service sector. Cyber prep sits alongside performance marketing, data and automation as a core service, built into a project from day one.

The same grounding shows up in the hands-on work: building networks, automation and IoT systems, and smart home setups, including accessible, disability-friendly home automation, all designed privacy-first and security-first from the outset.

View the full profile on LinkedIn →

Rich Till

Founder, Park Lane Media

Credentials

15+ years in agency & client-side marketing, including WPP, Publicis Group, Google and Vodafone
Bachelor's degree in International Marketing
Bachelor's degree in Management
Master's degree in International Management
Graduate Certificate in Cyber Security
2023 ADF Cyber Gap Program participant

Platforms & tools

Hands-on with the stack that actually runs your campaigns.

Performance marketing

Google Ads · Meta Ads · LinkedIn Ads · TikTok Ads · Programmatic & DSP

Video & out-of-home

YouTube & video advertising · Programmatic OOH · Direct OOH media buying

Data & analytics

Google Analytics (GA4) · BigQuery · Looker Studio · Swydo · CRM & CDP platforms

Web & creative

WordPress & Shopify · Website builds & maintenance · Adobe Creative Suite

MarTech & automation

Zapier · Make · iPaaS integrations · HubSpot · Salesforce · Google Analytics (GA4) · Hootsuite · Klaviyo · Stape

Reporting

A report you'll actually read, not skim past.

Example Client · Performance Summary

1 – 31 January

Sample report

Leads

128

+18% vs last month

Cost per lead

$42

-11% vs last month

Ad spend

$6,400

On budget

ROAS

4.2×

+0.6 vs last month

Leads by channel

Google Ads

Meta Ads

Organic & SEO

Illustrative layout only — figures are examples. Delivered monthly through Swydo.

Approach

Four things we won't compromise on.

Straight answers

No jargon, no vanity metrics. Plain talk about what's working, and what isn't.

Direct access

The person who plans your strategy also runs the day-to-day, so you never repeat yourself to someone new.

Built for enquiries

Every campaign is judged on one thing: did it bring in a lead worth following up.

Ready for what's next

Growth that holds up as data, security and AI expectations keep shifting under it.

Process

How a project with us actually runs.

Discovery

We learn your business, your customers, and what's worked (and hasn't) before we've spent a cent.

Strategy

A written plan covering channels, budget and the numbers we're aiming for, agreed before we start.

Launch

Campaigns, content and pages go live, with tracking in place from day one.

Optimise & report

Monthly reviews to double down on what's converting and cut what isn't.

Trusted by teams at

FAQ

Questions we get asked before someone signs on.

How quickly can we get started?

Most projects kick off within one to two weeks of our first call, sooner if you're ready to move fast and have brand assets on hand.

Do I need to sign a long contract?

We work on a 12-month initial term. That's enough time to properly build and prove out a strategy, rather than judging results after six weeks and starting over somewhere else.

What industries do you work with?

Mostly Australian businesses serious about performance marketing, plus the data, cyber and AI readiness that goes with it. Industry matters less than whether you're ready to act on what the numbers say.

What does it cost?

It depends on the channels and scope. We'll give you a clear, itemised quote after a short discovery call, with no surprise add-ons.

What happens after I submit the form?

We'll get back to you within one business day to book a short call and understand what you're trying to achieve.

Get in touch

Let's talk about your growth.

Tell us a bit about your business and where you want it to go, and we'll come back with a clear, specific plan rather than a generic pitch.

Response within one business day
Free, no-obligation strategy call
Australian-owned, working with clients nationwide

Prefer to skip the form? Email hello@parklanemedia.au
or call 0438 502 052.

Full name *

Email *

Phone

Business name

What are you hoping to achieve?

Tell us about your business *

We'll only use these details to get back to you about your enquiry, never shared or sold.